17th Annual Highland Breast Cancer Education Luncheon is September 29, 2010
Keynote speaker will be Geralyn Lucas, who survived a breast cancer diagnosis at age 27 and wrote memoir, Why I Wore Lipstick To My Mastectomy.
Rochester, N.Y., June 22, 2010 — Highland Hospital will host the 17th Annual Breast Cancer Education Luncheon from noon-1:30 p.m. Wednesday, September 29 at the Rochester Riverside Convention Center.
This year’s keynote speaker will be Geralyn Lucas, author of Why I Wore Lipstick To My Mastectomy. Lucas graduated with honors from the Columbia University School of Journalism. After graduating and landing her dream job at 20/20, she was diagnosed with breast cancer at the age of 27. Lucas was an editorial producer at 20/20 for seven years before becoming a director of public affairs at Lifetime Television. Lucas left Lifetime in January 2008 to work on a screenplay and continue her advocacy work.
Tickets for the event are $75, or $100, which includes admission to a pre-event VIP reception with Ms. Lucas. To purchase tickets or for information, call (585) 341-6490.
Proceeds from the luncheon benefit the Highland Breast Imaging Center. The Center’s education and outreach programs support early detection of breast cancer, and provide access to mammography and other diagnostic imaging services. Thousands of uninsured and underinsured women have received needed breast cancer screenings from the Breast Imaging Center.
17th Annual Breast Cancer Education Luncheon
- When: Wednesday, September 29
- From noon to 1:30 p.m.
- Where: The Rochester Riverside Convention Center.
- To purchase tickets or for information, call (585) 341-6490.
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About the Breast Imaging Center
The Highland Hospital Breast Imaging Center, an affiliate of the University of Rochester Medical Center, opened in 2001. A dedicated team of physicians, nurses, nurse practitioners, and technologists provide a full range of breast imaging and diagnostic services to men and women in Monroe and surrounding counties.
The center is built on the philosophy that everyone should have access to high-quality medical services and outreach to all segments of the community is part of Highland Breast Imaging Center’s mission. Proceeds from the Breast Cancer Education Luncheon enable the center to provide cancer education and outreach, including free screenings for the uninsured, throughout the year in our community.
About Highland Hospital
The Hospital first opened its doors in 1889 as one of the first homeopathic hospitals in the United States. In 1921, Highland became the first hospital in the country to use insulin in the treatment of diabetes. Today, Highland is well-known for its comprehensive orthopedics services, women's services, nationally ranked geriatrics program, regional leading gastric bypass surgery center, extensive network of primary care physicians, newly renovated radiology department, medical/radiation oncology, cardiology, neurology, and much more. For more information, visit www.highlandhospital.org.
For Immediate Release
Contact: Barbara Ficarra
Director of Public Relations, Highland Hospital
(585) 341-6210
