Rocco Vivenzio, M.D., & Eileen Grossman Recognized with RBJ Health Care Achievement Awards 2012
February 10, 2012
Dr. Rocco Vivenzio
Highland Hospital congratulates Rocco Vivenzio, M.D., and Eileen Grossman. Both have received Rochester Business Journal Health Care Achievement Awards for 2012.
Dr. Vivenzio was honored in the Senior Care category. He served as the medical director of the Strong Health Geriatrics Group and about a dozen skilled-nursing facilities in his more than 30-year career.
In nominating Dr. Vivenzio for this recognition, Robert McCann, M.D., Highland Hospital Chief of Medicine, said:
Eileen Grossman
"Dr. Vivenzio revolutionized geriatric care in Rochester and beyond."
Dr. Vivenzio founded the Strong Health Geriatrics Group, which created a network of doctors and mid-level providers to care for patients in nursing homes and assisted-living facilities. In establishing this network Dr. Vivenzio was influential in improving care for thousands of patients in the Rochester area and setting the bar high for quality, safety and patient and family centeredness.
Dr. Vivenzio retired as Strong Health Geriatrics Group Medical Director at the end of 2011 but remains medical director at three area nursing homes.
Eileen Grossman received a Health Care Achievement Award in the Volunteer category. The Pittsford woman is the co-founder of the Cancer Wellness Spa of Greater Rochester and the Ovarian Cancer 5K Walk/Run. For almost six years, the Cancer Wellness Spa has been providing diversionary activities to cancer patients in the Rochester community.
In nominating Eileen for this honor, Cindy Becker, Highland Hospital Vice President & Chief Operating Officer, said:
"Thousands of patients have benefited from the Cancer Wellness Spa since it began...and it is because of Eileen’s ingenuity and generosity. Since 2009, her program has brought services directly to patients undergoing chemotherapy at our Medical Oncology and Infusion Center. Five days a week, our cancer patients receive manicures, wig and scarf demonstrations, exercise tips from personal trainers and meals. All services are free to the patient and often provided by volunteers. Eileen has turned a frightening and draining treatment into a more positive and tolerable experience."
Eileen and Dr. Vivenzio will be recognized at a luncheon along with the other honorees March 29.