The New York Times Health Columnist, Breast Cancer Survivor to Speak at Breast Cancer Education Event
Pink Vespa Scooter to be raffled off at end of the evening
August 10, 2011
Jane Brody, The New York Times personal-health columnist, author and breast cancer survivor, will be this year’s guest speaker at Highland’s Breast Cancer Education Event. "In the Pink" will be held at the Hyatt Regency Rochester Wednesday, Oct. 12, starting at 5:30 p.m.
The evening will include hors d’oeuvres, wine tastings, a special pink cocktail, a dessert reception and live music from the Adrian DiMatteo Trio. Raffle tickets will be sold in advance and at the event for a pink Vespa scooter; the winner will be announced at the end of the evening. Proceeds from the event will benefit Highland’s Breast Imaging Center. For information on tickets and registration, call (585) 341-0530.
Brody has been writing for The Times for more than 45 years and has authored several books on health, including You Can Fight Cancer and Win. One of her main topics has been preventive care. Her own breast health awareness led to an early diagnosis of breast cancer. Brody will share her experience with battling breast cancer and give practical advice on how women can take charge of their overall health.
"Advanced technology and increased awareness have helped to catch this disease early and give women the best chance of survival," said Avice O’Connell, M.D., Director of the Highland Breast Imaging Center. "We are excited to have Jane Brody come and share her story, and hopefully she will inspire other women to be aware of and take care of their bodies."
In past years, the Highland Breast Cancer Education Event was held during lunch. The time and format have changed to accommodate women who may be too busy to attend during the day. "In the Pink" will continue to benefit the Highland Breast Imaging Center and serve as a forum to educate, support and inspire women about detecting and surviving breast cancer.
13WHAM’s Ginny Ryan will emcee this year’s event. Tickets are $50 each, and sponsorship opportunities are available. Women are encouraged to wear pink.
The event is one of many Highland is planning for National Breast Cancer Awareness Month in October. To kick off the month, Highland will hold a "pink" sale. Employees will also participate in the making of a breast cancer awareness music video. The video is expected to be unveiled at the Highland Breast Cancer Education Event.
In addition, the Highland Breast Imaging Center will offer free mammograms to uninsured and underinsured women Saturday, Oct. 8. Appointments can be made by calling (585) 487-3304.