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Breast Cancer Education Event Offers Uplifting Message

Rochester, N.Y., Sept. 7, 2012 Laughter is said to be the best medicine, so Highland Hospital and Highland Breast Imaging are inviting members of the Rochester community to do just that – and much more – at the 19th Annual Breast Cancer Education Event, “Tickled Pink,” Thursday, Oct. 4 2012 at the Hyatt Regency Rochester.

Marcia WallaceMarcia Wallace, a breast cancer survivor, actress, comedienne and author, will be the keynote speaker. She received an Emmy for her role as Mrs. Edna Krabappel on “The Simpsons,” and Wallace is well known for playing Carol Kester on “The Bob Newhart Show.” Wallace was diagnosed with breast cancer in 1985; since then, she has become a high-profile breast cancer awareness advocate.

Avice O’Connell, M.D., Director of Highland Breast Imaging, also will provide the latest news on breast cancer screenings and research. Proceeds from the event go to Highland Breast Imaging, which offers free screenings to women in the community who are uninsured and underinsured. Funds raised at last year’s event are helping to bring mammography services to the Anthony L. Jordan Health Center.

“We are trying to reach as many women in the community as possible,” Dr. O’Connell said. “This event gives us an opportunity to highlight the significance of annual mammograms for women 40 and up, educate women on advances in breast cancer and raise money for important breast screening programs – and we get to do it in a fun way.”

The event kicks off at 5:30 p.m. The evening also will include an accessories auction, caricature artist, photo booth, hearty hors d’oeuvres and cocktails.

Tickets for “Tickled Pink” are $60. To register, call (585) 341-0530.