URMC News

Children's Hospital Safety Program Celebrates Grant from Kohl's Cares

Kohl's Pedal Patrol receives $72,790 grant to further bike safety outreach through Rochester

August 20, 2013

The Injury Free Coalition for Kids of Rochester’s (IFCK) Kohl’s Pedal Patrol program will celebrate a $72,790 grant from Kohl’s Cares for Kids® from noon to 2 p.m., Aug. 24, at this year’s Fairport Music and Food Festival. Co-created with Golisano Children’s Hospital at the University of Rochester Medical Center (URMC), Kohl’s Pedal Patrol provides education and awareness about bicycle safety to Rochester-area youth. Bike safety experts will be on hand to advocate for safe biking practices with educational and interactive games, as well as informational brochures.

The money supplied by Kohl’s Cares® will go toward enhancing Kohl’s Pedal Patrol and the different outreach programs organized by IFCK. In addition to promoting safety at community events, including health fairs, Kohl’s Pedal Patrol also hosts bike rodeos and provides helmets and fittings to anyone in need.

Based out of Golisano Children’s Hospital, IFCK is made up of groups, organizations and agencies dedicated to reducing preventable injuries and deaths among children in the community.

The Fairport Music and Food Festival, which attracts thousands of people from the Rochester area, is a great location to promote safety messages. Families and their children will have the opportunity to ask experts questions and to also play a carnival-style spin-the-wheel game with prize giveaways. At 1 p.m., the Victor Assistant Store Manager, Sara Mastronadi, will present the Kohl’s Cares for Kids grant to Anne Brayer, M.D., program director of Injury Free Coalition for Kids of Rochester and pediatrician in Emergency Medicine at URMC, at the South (canal) stage.  

“With Kohl’s support, we are able to integrate safety messages deeper into our community, engaging youth along the way,” Brayer said. “Together, we are working toward reducing the incidence of bike-related emergency visits and (are) ultimately, saving lives.”

Since 2005, Kohl’s has donated more than $587,303 to Golisano Children’s Hospital. Kohl's commitment to Golisano Children’s Hospital is made possible through the Kohl's Cares cause merchandise program. Through this initiative, Kohl’s sells $5 books and plush toys, with100 percent of net profit benefiting children’s health and education programs nationwide, including hospital partnerships like this one. Kohl's has raised more than $180 million through its merchandise program. Through Kohl’s Associates in Action volunteer program, more than 500,000 associates have donated more than 1.6 million hours of their time since 2001, and Kohl’s has donated more than $47 million to youth-focused nonprofit organizations. For more information, visit www.Kohls.com/Cares.

About Golisano Children’s Hospital

Golisano Children's Hospital at URMC serves more than 74,000 children from the 17-county Finger Lakes region and beyond every year – both as inpatients and outpatients. It houses more than 120 beds and 34 pediatric specialties and subspecialties, including Pediatric Gastroenterology, Neonatology, Pediatric Orthopaedics, Child Neurology and Pediatric Neurosurgery. For more information, visit http://www.urmc.rochester.edu/childrens-hospital/.

About Kohl’s

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,155 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $231 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares LLC, a wholly owned subsidiary of Kohl's Department Stores Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook or Twitter or get inspired on Pinterest and Instagram.

For Media Inquiries:
Rebecca Youmell
(585) 276-4298
Rebecca Youmell