2011 Annual Report

Bradford C. Berk

Bradford C. Berk, M.D., Ph.D.

In this academic medical center, adaptability is part of our DNA.  New knowledge continuously transforms the learner and, in turn, infuses patient care with innovative ideas. 

As the birthplace of the biopsychosocial curriculum, the nursing unification model, and several life-saving vaccines, the University of Rochester Medical Center is known for progressive, innovative thinking.  These achievements define us; they speak to the enduring values upon which we continue to build.   And they were evident in 2011. 

Last spring, we opened the Saunders Research Building, home to the Clinical and Translational Science Institute that will speed the flow of new ideas from labs to patients, and in so doing, align us with NIH’s current funding priorities. We installed a new $79 million electronic medical record system across our clinical enterprise, the information backbone for tomorrow’s health care delivery. We launched a comprehensive patient- and family-centered care program that’s already driving remarkable improvements in quality, safety, and satisfaction of patients and staff. We celebrated as an unprecedented seven programs earned Top 50 rankings in US News & World Report. Plus, we completed the year with excellent financial results, providing fuel for further transformation. 

Such performance gives us the confidence to face the seismic shifts that lie ahead in academic medicine. Next, we must alter the way we deliver and finance patient care. We must transform our educational and research missions. These are daunting challenges that demand innovation.

As we craft an updated strategic plan, URMC is already making deliberate, thoughtful decisions that will cement future success. The late Apple founder Steve Jobs once observed that, “innovation distinguishes between a leader and a follower.” As this year demonstrates, the University of Rochester Medical Center is determined to lead.


Historic Entrance

Built in 1925, the original entrance to the University of Rochester Medical Center with its four Doric columns gave a dramatic welcome to an otherwise ordinary, 250-bed brick hospital.

As the Medical Center expanded, Strong’s main entrance was relocated in 1975. Yet this original doorway continues to serve as the threshold to patient care, research, and education, for hundreds of staff, patients, and visitors.

Eight decades of icy Rochester winters have taken a toll, causing the façade to crumble and fall. This year, Boston-based preservation experts Goody Clancy rescued the historic entrance, keeping it authentic and true to the original construction yet employing modern day materials.

In December of 2011, the restoration was unveiled as an enduring reminder of Rochester’s Flexnerian heritage.