Highlands at Pittsford Thrives Because It Fills a Niche

It's Celebrating Five Years of Serving Seniors in All Stages of Retirement

December 17, 1999

If Howard Rogers had chosen to live in any other senior residential community, he might have been heartbroken when his wife, Ruth, had to move elsewhere to be treated for her Parkinson's disease.

"It was getting hard for me to take care of the house. Because I knew my wife would eventually need more care, the fact that there was a skilled nursing facility right next door was a major consideration in choosing The Highlands at Pittsford," Howard says. The Rogers' were sold on the Highlands early on and were among the first to make a down payment-before ground was broken.

As long-time Brighton residents, location was a big part of their decision. But the Rogers' were most impressed by what The Highlands offered that they hadn't found elsewhere. Some of the exciting options included an innovative financing mechanism, and a "continuing care retirement community" with multiple levels of living on one campus-the first east of Rochester.

Howard was also able to bring a special part of his home with him-his workshop where he spent much of his time building furniture and refinishing antiques. The Highlands agreed to build a workshop for Howard if he donated his equipment, set up the shop and allowed others access to it.

Fourteen months after moving in, Ruth's deteriorating health prompted a transfer to the Living Center, the Highlands' skilled nursing community. Howard needed to stroll only a few hundred yards from his apartment to visit her three times a day. Ruth passed away in September, but Howard regularly visits his 91-year-old sister, who lives in the adjacent Laurelwood at The Highlands, the enriched living community for those who are independent but require support from on-staff personal care aids.

As independent-living residents, the Rogers' paid a set amount of money before moving to The Highlands at Pittsford. That money is conservatively invested, allowing the Highlands to improve cash flow and reduce monthly residential fees. The best part: The money they deposited at the beginning will be completely refunded should Howard move out, or will be turned over to his estate when he dies. The Highlands at Pittsford was the first in Rochester to institute this concept.

Howard has been at The Highlands for five years and recently attended a special anniversary event. In those five years, The Highlands at Pittsford has continued its success at full occupancy and maintains a waiting list of community members carefully planning for their future at The Highlands at Pittsford.

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