13th Annual Skin Cancer Detection Clinic

April 11, 1997

Date: Saturday, May 10, 1997 from 10:00 a.m. to 1:30 p.m.

Location: Ambulatory Care Facility at Strong Memorial Hospital (park in garage and follow signs to Dept. of Dermatology -- 2nd floor of ACF)

Cost: Free and open to anyone who is exposed to the sun any time during the year.

This year's clinic, held in the new Ambulatory Care Facility at Strong Memorial Hospital, offers a visual skin cancer screening by a dermatologist. "Preventive medicine at its best" and "the potential to save lives" is how organizers describe this event.

To facilitate the early detection of melanoma and other skin cancers, a free skin cancer detection clinic will be held at the Ambulatory Care Facility of Strong Memorial Hospital on Saturday, May 10 from 10:00 a.m. to 1:30 p.m. to conduct screening exams that may detect skin cancer, pre-cancerous conditions, and related problems.

"Extremely curable" is the prognosis for melanoma, the most fatal form of skin cancer, but only if the condition is found and treated early. This conclusion was reached by a National Institutes of Health panel of experts chaired by Dr. Lowell A. Goldsmith, former chair of the Department of Dermatology and now dean of the University of Rochester School of Medicine and Dentistry.

According to American Academy of Dermatology (AAD) statistics, the millionth person will be screened this year at annual free skin cancer detection clinics across the United States.

During 1997, more than one million skin cancers will be detected nationwide at hospitals and at dermatologistsÕ offices (a conservative estimate), according to the AAD, including 40,000 melanomas. The AAD also estimates there were 8,000 deaths from melanoma and another 2,100 deaths from other skin cancers in 1996. "The incidence of melanoma is on the rise, especially in men over age 50, though people in their 20s, 30s and 40s are also susceptible. The main culprit is intensive and excessive exposure to the sun," says Dr. Goldsmith.

Last year, in 1996, approximately 200 people were screened locally. "We were able to diagnose about a dozen cases of skin cancer as well as identify nearly 70 pre-cancerous conditions last year," says Mark Goldgeier, M.D., clinical assistant professor of dermatology at the University of Rochester Medical Center, who serves as the clinic's coordinator.

The 1997 clinic is sponsored by the Rochester Dermatologic Society and the Department of Dermatology of the University of Rochester Medical Center, with support from the American Cancer Society, and will be staffed by Rochester-area dermatologists and nurses who donate their time for this annual event. "Each screening takes from five to 10 minutes and we'll provide a written report of our findings to individuals requiring further medical follow-up," says Dr. Goldgeier. "This clinic is an example of preventive medicine at its best, and it's free. We hope that people of all ages take advantage of it."

In addition to the skin screening, free product samples and information about skin cancer and its prevention will be available. All participants will learn to protect themselves and their family members from skin cancer.

Parking is available for a nominal fee at the Strong Memorial Hospital parking garage off of Elmwood Ave. Follow signs to the Ambulatory Care Facility and take elevators to the 2nd floor.

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