New Medical Center Residency Website Launched

September 25, 2006

Prospective medical residents are seeing a new side to the University of Rochester Medical Center with the introduction of a comprehensive Graduate Medical Education Web site. The work represents a major overhaul to the hundreds of web pages and Web sites providing information on the Medical Center’s 70 residency and fellowship programs.

The ambitious project was championed by Medical Center CEO Bradford C. Berk, M.D., Ph.D., who made the new Web site a priority during his first months in office.

"New residents are the lifeline of any academic medical center. Their energy and enthusiasm invigorates our campus, stimulates our faculty and shapes our collective future,” Berk said. “We need to do all we can to recruit the brightest and best to Rochester. Having an interactive Web site that uses state-of-the-art technology to showcase our residency programs in a consistent format is a step in the right direction.”

Berk blended resources from two Medical Center departments – the Web Technology Group and the Internet Marketing Team – to lead the effort.  The group had just five weeks to complete the assignment so it could be up and running in prime recruitment season.

"First impressions do count. We know from research that Web sites are one of the first tools prospective residents and fellows use when deciding which schools to target,” said Diane Hartmann, M.D., associate dean for Graduate Medical Education at the School of Medicine and Dentistry. “It’s critical that our residency Web sites match the sophistication of the top-notch training they deliver.”

“A Day in the Life of a Resident” also was developed for four of the larger residency programs:  Internal Medicine, OB/GYN, Pediatrics, Surgery. These photographic essays follow residents throughout their day, and include their thoughts and comments.  An additional photographic slide show, “About Rochester” also appears on each residency program site. Containing close to 100 original photographs, “About Rochester” highlights the many benefits of living in Rochester, and answers the typical questions recruits have on such topics as housing, education, arts and culture, and shopping.  Other departments and divisions from throughout the Medical Center and University can easily integrate this slide show into their Web sites.

Evaluation and measurement technologies also were introduced to help give individual departments a more accurate picture of individual visitors, as well as an understanding of what type of information is being most accessed. Finally, a clear link to Graduate Medical Education now appears on the Medical Center’s home page.

“We have accomplished some great work in a very compressed timetable, and are looking forward to revamping the remaining residency and fellowship Web sites,” said Sharon Martinez, who along with Michael Hazard, coordinated the Graduate Medical Education Web site overhaul.  “We have many to thank, including our team members, but also, the department chairs, residency directors, and residency coordinators who ‘put aside’ other work to help us meet a tight deadline.”

17 Priority Residency Web Sites

  1. Anesthesia

  2. Diagnostic Radiology

  3. Emergency Medicine

  4. Family Medicine

  5. General Surgery

  6. Internal Medicine – Pediatrics

  7. Medicine

  8. Neurology

  9. Child Neurology

  10. Neurosurgery

  11. OB/GYN

  12. Orthopaedics

  13. Otolaryngology

  14. Pathology

  15. Pediatrics

  16. Plastic Surgery

  17. Psychiatry

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For Media Inquiries:
Germaine Reinhardt
(585) 275-6517
Email Germaine Reinhardt