Rochester Celebs to Bag Groceries at Wal-Mart

May 25, 2007

Rochester celebrities – news reporters, pageant winners and sports mascots – will bag groceries 10 a.m. to noon Thursday, May 31, at Henrietta’s Wal-Mart Supercenter, 1200 Marketplace Drive, in celebration of Wal-Mart’s 20-year commitment to children through partnership with Children’s Miracle Network.

Children’s Miracle Network (CMN) is an international non-profit organization dedicated to helping children by raising funds and awareness for 170 children's hospitals throughout North America – often by leveraging the influence of national corporate sponsors, like Wal-Mart, to help solicit the community’s generosity. The bond between Wal-Mart and CMN has existed for 20 years, but Rochester’s 11 local Wal-Mart and 2 local Sam’s Club stores came onto the scene a bit later, in 1991. Even so, in those 16 years of partnership, they’ve plugged right in without missing a beat, raising more than $2.3 million for kids at Golisano Children’s Hospital at Strong.

“The hallmark of the CMN organization is its vigilance, making sure that all funds stay to benefit the community in which they are raised – meaning that Rochester’s stores and customers have zealously championed Rochester’s kids,” said Betsy Findlay, the Children’s Miracle Network coordinator at Golisano Children’s Hospital at Strong. “Their giving has ramped up at an incredible pace in recent years, and most of this money comes from customers, one dollar at a time.”

Sometimes, it’s even less than a dollar. On May 4, Rochester-area stores launched “Round Up for Kids,” a special month-long campaign that invited customers to round up their bill to the nearest whole dollar; the difference in change was donated to Golisano Children’s Hospital. The Round Up campaign culminates Thursday with the 20 Years of Miracles anniversary celebration during which local celebrities will be bagging goods. The Henrietta fanfare is only a small slice of much bigger festivities that day, as all across the country, in-store celebrations will be commemorating the corporation’s 20th anniversary of CMN partnership.

Area celebrities who will be “baggers” in honor of Wal-Mart’s commitment to helping local kids include:

-          Robin DeWind, medical reporter for News 10NBC

-          Dan Mason, general manager for the Rochester Red Wings

-          Spikes, mascot for the Rochester Red Wings

-          Sabretooth, mascot for the Buffalo Sabres, on behalf of Tom Golisano, the hospital’s namesake

-          Holly Maynard, co-anchor for 13WHAM News This Morning

-          FINley, mascot for Rochester Razorsharks, plus Razorsharks players

-          Gately and Haverly, on-air personalities from 100.5 The Drive

-          Vanria Glenn, winner of the Miss Greater Rochester Pageant

For more information on Golisano Children’s Hospital’s partnership with local Wal-Mart and Sam’s Club Stores, Thursday’s in-store anniversary celebration, or to learn more about Children’s Miracle Network, please call Betsy Findlay at (585) 273-5933.

For Media Inquiries:
Becky Jones
(585)275-8490
Email Becky Jones