Fickled Pink Benefits Rochester Community, Wilmot Cancer Center

October 12, 2005

Fickle 93.3 Random Radio is holding a month-long breast cancer education program -- Fickled Pink – to support area women and the James P. Wilmot Cancer Center at the University of Rochester Medical Center. The events are planned in conjunction with Breast Cancer Awareness Month.

The station is focusing on breast cancer during the morning-show program and holding a series of live broadcasts around the community to reinforce the importance of early detection for this deadly disease.

“Unfortunately breast cancer affects thousands of families every year,” said Marti Casper, morning show co-host with George “Ace” Acevedo. . “We want to educate all women about this disease and help the Wilmot Cancer Center provide the best care for all who have breast cancer.”

Each year, more than 210,000 women are diagnosed with breast cancer.  When breast cancer is found early, the chances for successful treatment are greater.  There are several techniques for finding breast cancer – a clinical breast exam by a doctor or nurse, self-breast examination, and mammography.

Fickle, a part of the Entercom Marketing Group, hopes to raise $15,000 for the Wilmot Cancer Center.

The Wilmot Cancer Center is the leader for cancer care and research in Upstate New York.  Leaders are planning to expand cancer care and research programs, and to construct a new facility and are raising $42.5 million to fund the project. 

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Leslie White
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