Warning: Scooper Bowl May Cause ‘Brain Freeze’

January 03, 2006

Contestants will devour Maggie Moo's ice cream to support the Wilmot Cancer Center.

There will be a “brain freeze” alert on Sundae, Jan. 29, at Maggie Moo’s Ice Cream and Treatery during the second annual Scooper Bowl – an ice cream-eating contest to support the James P. Wilmot Cancer Center at the University of Rochester Medical Center.

Individuals and teams can participate in this delicious fund-raiser at 2:30 p.m. at EastView Mall.  Participants must collect pledges – or “moo”lah in Maggie Moo’s terms – and bring them to the contest between 1 and 2 p.m. Jan. 29.   Each individual registrant and one representative from each registered team will participate in the tasty competition. 

The winner will receive super-sized party-pack for 12.  Second and third prizes will also be awarded. All participants will receive a coupon for a free Maggie Moo ice cream cone.

Go to www.wilmotcancercenter.com to download the entry form, or call (585) 242-8988 for more information.

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Fun facts about “Brain Freeze”:

  • It’s the headache that sometimes occurs when eating cold foods, such as ice cream, the most common cause of this irritating ailment.
  • When something icy touches the palate, the cold temperature sets off certain nerves that control how much blood flows to your head. The nerves respond by causing the blood vessels in the head to swell up. That immediate swelling causes the pounding pain the “brain freeze” –  usually the middle of the forehead or behind the eyes.
  • The pain peaks within 30 to 60 seconds.
  • It typically subsides in about a minute – but it feels much longer.

For Media Inquiries:
Leslie White
(585) 273-1119
Email Leslie White