"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in the URMC Research Network by year, and whether "Social Marketing" was a major or minor topic of these publication.