Study Evaluates Tools to Encourage a Healthy Pregnancy  

woman on laptopURMC and Cornell University have launched a large-scale study to test electronic media-based strategies designed to promote healthy behavior for pregnant and postpartum women.

The eMoms Rochester project will employ web and cell phone-based interventions that each participant will tailor with her own goals and tools focused on physical activity, nutrition, weight gain and other factors related to a healthy pregnancy. 

The study will follow 3,500 Monroe County women for a two-year period, which includes their pregnancy and 18 months postpartum. Pregnant women will be screened for eligibility before 20 weeks and will be randomized to a control group or two intervention groups. During the two-year period, participants will complete six online surveys including early and late pregnancy and six weeks, six months, one year, and eighteen months after delivery. The study will also review participants’ medical records for information about pregnancy, delivery, and immediate postpartum.

The study’s principal investigators are Diana Fernandez, M.D., M.P.H., Ph.D., with the URMC Department of Public Health Sciences, and Christine Olson, Ph.D., with Cornell University's Division of Nutritional Sciences.

It is funded with a $4.5 million grant from the National Heart, Lung and Blood Institute and the Eunice Kennedy Shriver National Institute of Child Health and Human Development. The study is one of seven clinical trials recently announced by the National Institutes of Health that seek to employ web and electronic media to encourage healthy weights in young adults.

For more information


e-Moms of Rochester
Phone: (585) 273-5554

Strong Consult and Transfer Center

Toll-free (800) 499-9298
(585) 275-4999