These recruitment resources are made available by the University of Rochester Clinical and Translational Science Institute (CTSI). Click here for the CTSI home page.

Research Help is the home for tools and resources to help research teams reach their goals. Click here for Research Help.


Recruitment Marketing

Marketing and promoting research studies are a way to find research volunteers. This Marketing Tool Kit contains examples of television and radio spots, sample ads for newspapers, flyers etc that can assist investigators in their recruitment efforts. These examples are URMC approved marketing media that can be used to market an IRB approved study. Consultation Services are available to assist with marketing strategies. For more information about advertising your study or about available consultation services contact the Research Navigator Program Help Desk.

Printed Materials

The following advertising samples include a brochure about participating in health research studies, flyers, and small ads for newsletters or newspapers. These examples include ads with URMC branding, and are the result of CTSI funded marketing efforts.

Sample of Health Research Brochure

Sample of Health Research Flyer with tear-offs

Sample of Latino Print Ad

Sample of Caucasian Print Ad

Sample of African American Print Ad

Sample of Small Print Ad

Sample ad for migraine study

Sample Make a difference print ad for students

Radio and Television Ads

These media ads were developed as part of a campaign to increase community awareness about the importance of participating in health research studies.

Health Research Radio Spot - African American (30 sec)

Health Research Radio Spot - Latino (30 sec)

Health Research TV Ad - African American v1 (15 sec)

Health Research TV Ad - African American v2 (15 sec)

Health Research TV Ad - African American (30 sec)

Health Research TV Ad - Latino (15 sec)

Health Research TV Ad - Latino (30 sec)

Health Research TV Ad - Spanish (15 sec)

Health Research TV Ad - Spanish (30 sec)

Time Warner TV Ad Information

Time Warner TV Ad

Have a question? Contact the URMC Graphics Department.

Click here to email the Research Help Desk                    Click here to Request a Consultation


NIH Funding Acknowledgement ** Important ** All publications resulting from the utilization of CTSI resources are required to credit the CTSI grant by including the NIH FUNDING ACKNOWLEDGEMENT and must comply with the NIH Public Access Policy.