Rochester Medicine

URMC Strategic Plan Unveiled

i-QUEST LogoWant to find out more?  Watch this award-winning video, We Thrive On Challenge.

As the nation’s 123 academic medical centers grapple with dramatic changes in health care, the University of Rochester Medical Center is positioning itself for success with a comprehensive, new strategic plan called i-QUEST.

“We’re in a unique moment,” says CEO Bradford C. Berk, M.D., Ph.D. “We have to change the way we think about how we deliver health care and how we measure its outcomes.”

The strategic plan outlines six initiatives related to clinical care, research, and education.


Julie Philipp | 2/1/2014 | 0 comments


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Rochester Medicine provides intelligent and engaging content about the activities, achievements, challenges, and traditions of the University of Rochester Medical Center and its students -- past and present.  The print version of Rochester Medicine is published biannually and distributed to nearly 20,000 alumni, faculty, staff, friends, and others interested in URMC. Here on the blog, you can see regular updates, additional features, and an archive of past print issues.

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