Information for Referring Physicians Throughout the University of Rochester Medical Center, we’ve made improving service and providing prompt communication with our patients’ physicians among our top priorities. Call Center Call us at (585) 275-8762 or toll-free at 1-888-661-6162. Our call center agents are available Monday through Friday, 8:00 a.m. to 5:00 p.m. EST/EDT excluding major holidays. Or, you can request a call using our online form. Physicians Directory Our new Physician & Service Directory is in the works. A wealth of useful information will be included and, for the first time, you will be able to access it online.