Your Gateway to the Web

Helpful Resources

Keep Content Relevant

To improve search engine ranking, focus the user on key points using keywords (terms we want to be ranked for in search engines) as much as possible in the following:

The page title (Title tag in HTML)
The first order heading (H1 in HTML)
The opening sentences of your page

To learn more about writing for the web, follow this link »

Getting the New Template for Your Site

Due to high demand and the dynamic nature of the navigation used by the new templates, we are asking all requests for new templates be accompanied by a proposal. Proposals should include the following:

User needs assessment: First and foremost, identify your audience(s) and their most important needs.
Outline of content: All proposed content should address a specific user need. The outline should be an approximation of the site's navigation. Consider whether the content should be broken up by audience, as in the Department of Surgery website.

More details about preparing content for the web are included in our "How to..." section on writing for the web. When you have completed your proposal, submit it to Sharon Martinez for review and approval.

Search Engine Optimization Checklist

Review and print our easy to follow document on making your site more visible on the web. SEO Checklist

URMC Wins Gold!

Strategic Healthcare Communications has awarded www.urmc.
rochester.edu for Best Quailty Communication Website.