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Write for the Web
Organize Your Content
Your users' primary and secondary needs should determine your site's navigation. Many URMC departments will have content for patients, researchers, and students. Each of these audiences will have key, but very different, needs. A patient will want to know location information, hours of operation, and types of services provided, for example. A researcher will want to know about lab facilities and available faculty positions. Students will want information about residencies and fellowships or other graduate opportunities. The following websites are examples of how content can be organized around these three main audiences:
Consistency in organization across the URMC web will help all our customers find what they need.
Next: Present Your Content
