How to...
Write for the Web

Present your Content

  • Be brief. Use short words instead of long ones ("ask" vs. "inquire", "need" vs. "necessitate"). Use active verbs, rather than passive ones ("We determined that…" instead of "It has been determined that…"; "We need…" instead of "There is a need for …").
  • Focus the user on key points. Use bulleted lists, headings, tables, paragraph, and pull-quote styles (see our Style Guide for more information).
  • Avoid long, wordy pages. Use subnavigation and break pages into shorter pages if necessary.

Next: Optimize Content for Search Engines

URMC Web Style Guide
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Search Engine Optimization Checklist

Review and print our easy to follow document on making your site more visible on the web. SEO Checklist

How to Write for the Web...