File Naming & Structure
Filenames
File names should be short (under 24 characters) but meaningful. Use full words separated by hyphens for optimal search engine ranking (e.g., patient-services.cfm). Do no use an underscore ( _ ) between words. File names should not contain special characters (e.g., \ / ? < > " ! # % & * @ + = : ; , ~ ) or spaces.
In addition, make sure you include a unique title (in HTML <title></title> tags ) on each page in your site, in the style of:
Content Title - Department Name - University of Rochester Medical Center
Site Structure
In general, follow these simple rules if you are setting up the structure for your site:
- All images should go in an "images" directory.
- Word, PDF, PowerPoint, etc., files should go in a "documents" directory.
- Videos should go in a "media" directory.
- Every directory (except "images" and "documents") should have an index.html or index.cfm file.
Search Engine Optimization Checklist
Review and print our easy to follow document on making your site more visible on the web. SEO Checklist







