Casey Rosen-Carole, an assistant professor of pediatrics and of obstetrics and gynecology, and medical director of lactation services and programs, mainly views the initiative as a means of educating families on the importance of breastfeeding while keeping hospitals from interfering with the process. "The '10 Steps [to Successful Breastfeeding]' aren't meant to say all mothers have to breastfeed, but that they know the benefits of breastmilk for babies before making their decision."