History The program was initiated by James R. Woods, Jr., M.D., Professor and former Chair of Obstetrics and Gynecology at the University of Rochester's Strong Memorial Hospital, where more than 3,500 babies are delivered each year. Dr. Woods and the perinatal nursing and education staff who produce the periFACTS® program have extensive experience and expertise in all aspects of perinatal care. The initial motivation that led to the development of periFACTS® was the need to provide quality outreach education to our regional referring hospitals in the Rochester, NY, area. In many of these hospitals, obstetric nurses provide a large component of the primary care for women in labor and delivery units. We felt it essential that these nurses have access to information which would validate their individual skills and raise the standard of patient care, without taking them away from their daily responsibilities. This "on-site" obstetric program was developed to reach all of these individuals easily, conveniently, and cost-effectively. We have educated more than 450 hospitals/perinatal centers and over 10,000 individuals across the United States and abroad.