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URMC / Medicine / Infectious Diseases / Research / HIV/AIDS Clinical Trials Unit / Community Outreach and Recruitment


Community Outreach and Recruitment

Our Community Education & Recruitment team is adept at developing and executing an integrated recruitment and outreach plan. Our long-standing and collaborative relationships with community-based organizations afford our team access to populations otherwise difficult to reach.

Our enrollment demographics typically average 50% male and 50% female. And we have a history of competitive enrollment, serving as the top enrolling site (nationwide) in Phase I clinical trials for the HIV Vaccine Trials Network from 2005-2012.

To discuss how we can help you with marketing and communications for your study, please contact our Clinic Coordinator:
Catherine Bunce
(585) 275-5744

Victory Alliance Community Group

Community Engagement and Street-Level Promotion

We develop a goal-oriented recruitment strategy based on your study protocol, then deliver your message, cultivate contact information, and use our outreach and recruitment skills to effectively fulfill the needs of community-based research.

A few examples of effective community engagement:
Puerto Rican Festival Outreach

Community Flyering– From production to distribution

Health and Information Fairs– Registration, setup, staffing, and follow-up

Bar and Nightclub Outreach– Targeting communities in social environments

Street-Level Promotion and Outreach– Low-cost opportunities intended to engage people on the street

Online recruitment platforms– Craigslist, Facebook, Twitter, for example

Utilizing promotional gifts– Identifying and procuring promo items most in-line with the needs of study recruitment

Engaging and enrolling a diverse population can be crucial to effective research. Populations we have experience engaging include:

  • Communities of color
  • Faith-based communities
  • Lesbian, gay, bisexual and transgender (LGBT) communities
  • College (student) audiences

Volunteer Retention

If volunteer retention is a challenge for your study, we can offer ideas – and help implement them – to ensure a higher rate of retention.

Since 2006, we have met the standard of a 90% volunteer retention rate in the studies that we have conducted. From sending birthday cards to starting a “study buddy” program with our recruitment staff, our team has devised creative ways to help retain volunteers in challenging and lengthy studies.