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The 7th Annual Mix 100.5 Cares for Kids Radiothon Just Got Sweeter

Monday, February 06, 2006

Radio personalities Chuck Kelley and Andrea Holland will be hosting the 7th Annual Mix 100.5 FM Cares for Kids Radiothon starting Thursday, Feb. 16 through Sunday, Feb. 19.  The yearly event is made possible with the help of Children’s Miracle Network and will directly benefit Golisano Children’s Hospital at Strong.

Live broadcast from Strong Memorial Hospital lobby (Thursday and Friday, Feb. 16 and 17, 5:30 a.m. to 7 p.m.) and East View Mall near Lord & Taylor (Saturday, Feb. 18, 8 a.m. to 7 p.m. and Sunday., Feb. 19, 9 a.m. to 6 p.m.) will include inspiring stories from families who benefited by the quality care provided at Golisano Children’s Hospital.  A bank of phones staffed by volunteers from a number of area businesses and community organizations will be ready to help with phone pledges made by dialing 241-KIDS (5437).

This year’s event is somewhat sweeter:  first, there's the launch Tim Hortons’ delicious, double-sized, chocolate chip Smile Cookie promotion (starting Feb. 10 at all Rochester area Tim Hortons, your chocolate-fix only costs $1 — and since all proceeds from the cookie sales support the Golisano Children’s Hospital, it’s guilt-free).  And  if cookies aren't enough, a seriously scrumptious “scoop-off” at MaggieMoos’s in East View Mall on Sat. (1 p.m. to 3 p.m.)  will pit pediatricians, Mix 100.5 hosts and hospital board members against each other in three rounds of cut-throat ice-cream scooping competitions.

Like last year’s event — which raised $199,000 — this year’s radiothon will culminate the Change Ranger competition, presenting prizes to good-will bandits that collected the most spare change from friends and family.  The money raised by Change Rangers competition will contribute to the overall radiothon total and is made possible by the energetic help of East View Mall merchants, area schools, businesses and individuals.

As one of the world’s leading charities, Children’s Miracle Network (CMN) links 170 hospitals, providing them with funds needed to offer 24-hour-a-day service to kids of all ages and backgrounds.   Since its founding in 1983, CMN has worked through hospitals to help millions of kids each year battle every disease and injury imaginable— from asthma and broken bones to cancer, sickle-cell anemia, pediatric  AIDS and muscular dystrophy.  The Mix 100.5 Cares for Kids Radiothon is just one of the 275 radiothons that CMN supports each year; 100 percent of all locally-raised funds stay local, helping the nearest CMN hospital.

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