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Sterling West Opening Nov. 4 Supports Wilmot Breast Cancer Research

Friday, October 27, 2006

The opening of new retail and residential units along the historic Erie Canal in Fairport includes a day of activities to support breast cancer research at the James P. Wilmot Cancer Center.  J.B. Sterling Company will host the celebration Saturday, Nov. 4, at Sterling West, the beautifully renovated building at 36 West Ave.

Jeff Seidel, president of J.B. Sterling, recently completed a $1.2 million renovation of the building, creating 11 apartments and four commercial spaces.  The building is situated along the Erie Canal and overlooks the recently reconstructed Kennelley Park in the heart of the village.

There will be a live radio broadcast by Fickle Radio’s Ace & Marti from 2 to 5 p.m. and tours for the community. The radio station is helping to raise funds for the Wilmot Cancer Center as part of their Fickled Pink campaign.

“Cancer is a disease that effects everyone in some way and if we all do our part to keep the research funded, someday we’ll be able to beat it,” says Seidel, who’s sister was diagnosed with cancer.  He is an active volunteer with the Wilmot Cancer Center and campaign supporter.

J.B. Sterling is a full-service building and remodeling company that creates residential, office and retail renovations, in addition to new construction.

The Wilmot Cancer Center is the Finger Lakes region’s leader for cancer care and research. The center is raising $42.5 million to expand clinical and research programs and construct a new facility.  The improvements lay the foundation for creation of one of the top cancer centers in the nation.


Media Contact

Leslie White

(585) 273-1119

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