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URMC Taps Martinez to Head Web Services Division

Wednesday, July 25, 2007

The University of Rochester Medical Center (URMC) today named Sharon Martinez, R.N., B.S.N., M.S.N, director of Web Services. Martinez previously was interim director of the division, which was formed in 2006 when Martinez's internet marketing group merged with the Medical Center’s Web Technology Group, bringing to URMC a wealth of Internet experience.

In her role, Martinez will continue to oversee the creation of a unified URMC Web site, supervising nine programmers, web developers and contract writers. The new site will bring together the clinical, research, academic and community health components of URMC, all sharing similar graphic looks and navigation.  The roll-out of the new site will begin this fall. 

Martinez brings more than 25 years of health care and marketing strategy to her position. She joined URMC in 2000 as associate director, Internet Marketing, where she led the development of a patient-focused web site, As part of this effort, Martinez introduced to the Medical Center a hybrid model for content creation that gave clinical departments the ability to directly update content on their department’s Web site.  In 2004, her work was recognized by eBusiness Association of Greater Rochester, when she was named eBusiness Executive of the Year. 

Prior to joining URMC, Martinez founded The National Resource Group, a consulting firm serving businesses and health care organizations. Martinez developed business plans, spearheaded business development efforts and created new product line designs for a variety of organizations.  Before that, she was director of Operations for Maxicare Health Plans, a group of five medical practices run by 40 physicians and 110 employees.  She began her career in health care at Abington Memorial Hospital, where she served as director of Critical Care Nursing ,a nursing instructor and emergency room nurse manager.

Martinez received her B.S. in Nursing from the University of Delaware, and a Master’s in Nursing Administration from Villanova University. She lives in Pittsford.

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