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“Rides for Life” to Raise Money and Awareness for Young Adults on the Road

Thursday, September 20, 2007

The third annual “Rides for Life” auto show is gearing up in Rochester, giving local teens the opportunity to display their stock or customized vehicles while raising money for teen-driver interventions and the Injury-Free Coalition for Kids at Golisano Children’s Hospital. The lineup includes the showing and judging of various types of vehicles, with prizes to be awarded in several different categories. 

Sponsored by the University of Rochester Medical Center’s StrongRegional TraumaCenter, this year’s show is focused on safety with teen driving, a response to the numerous tragic events of this past summer which have involved young people and driving in the Rochester area.

“Research continues to show that young drivers between 15 and 20 years old are more often involved in crashes than any other comparable age group,” said Julius Cheng, M.D., M.P.H., a member of the Trauma Division at the Strong Regional Trauma Center. “We hope that by holding this event we can raise money to help fund new educational intervention programs and reinforce the importance of awareness and accountability while driving.

Cheng is again the organizer of “Rides for Life.”  He came up with the idea of a car show to build consciousness of safe and sober driving among young adults. A car enthusiast himself, the show allows Cheng to shift his focus beyond the trauma ward to prevention on the streets.

Participants can display their vehicles from 1 to 5 p.m. Sunday, Sept. 23 in the parking lot of Mykonos Cafe in Winton Place, 3223 Winton Road. Each entry will be asked for a $5 donation to sit on display, while there is a requested donation of $1 of every visitor. Judging will occur in the following categories: imports, domestics, classics, beaters, trucks and bikes. All proceeds will benefit the Injury-Free Coalition for Kids. For more information, call (585) 275-3376, or go to

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