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URMC / News / Warning: Scooper Bowl May Cause ‘Brain Freeze’

Warning: Scooper Bowl May Cause ‘Brain Freeze’

Tuesday, January 03, 2006

Contestants will devour Maggie Moo's ice cream to support the Wilmot Cancer Center.

There will be a “brain freeze” alert on Sundae, Jan. 29, at Maggie Moo’s Ice Cream and Treatery during the second annual Scooper Bowl – an ice cream-eating contest to support the James P. Wilmot Cancer Center at the University of Rochester Medical Center.

Individuals and teams can participate in this delicious fund-raiser at 2:30 p.m. at EastView Mall.  Participants must collect pledges – or “moo”lah in Maggie Moo’s terms – and bring them to the contest between 1 and 2 p.m. Jan. 29.   Each individual registrant and one representative from each registered team will participate in the tasty competition. 

The winner will receive super-sized party-pack for 12.  Second and third prizes will also be awarded. All participants will receive a coupon for a free Maggie Moo ice cream cone.

Go to to download the entry form, or call (585) 242-8988 for more information.


Fun facts about “Brain Freeze”:

Media Contact

Leslie White

(585) 273-1119