Patient Safety At University of Rochester Medical Center, patient safety is what drives us to embrace the latest innovations that can help us avoid giving the incorrect drug and/or the incorrect dose to our customers. We employ new technologies and automation allowing the pharmacy team to be more patient focused. Our technologies and practices include: Robotics and technology (at Strong Memorial Hospital) Bar coding Drug interaction & drug dosage checking tables Getting to know our customers on a personal basis Follow the Directions on Your Medication Effective pharmacy has to include the patient's ability to follow the directions of the medications. Only with proper amounts, taken in the prescribed manners, can we expect pharmaceuticals to demonstrate their effectiveness on our health. For safety's sake most medicines come in child proof or safety-proof packaging. Ask your pharmacist for non-child proof packaging if it's easier for you to use. If you are a person or a caretaker for a person who requires a complicated schedule of medication and therapies, talk to your pharmacist about some inexpensive tools available on the market that are designed to help you take your medications exactly as prescribed by your physician. Learn more about medication safety.