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Video Voice


Video voice is an extension of photo voice, in which participants photograph their community to capture and exhibit aspects of their surroundings and experiences in order to promote change and positivity. The video voice process includes recording meaningful video and sharing it, sparking discussion and change, and giving voice to those who previously may have been silenced.

Why Should we Study Video Voice? (Adapted from Community Tool Box)

  • To help those who are often unheard gain a voice, enabling them to record and reflect on their experiences and their community's conditions, both positive and negative.
  • To encourage critical consciousness. Through choosing, discussing, and reflecting on the subjects of their [videos], the [creators] can come to a clearer understanding of their circumstances and the economic, social, psychological, and political forces that shape them.
  • To bring about change that will improve conditions and enhance lives by reaching and influencing policy makers.
  • [Videography] is fun and creative [...] for many people, it opens the door to talent they didn't know they had.
  • Taking [videos] of familiar scenes and people can change participant's perceptions about their social and physical environment. When they're forced to think about how they want to picture the scenes they're recording, participants themselves may start to see those scenes differently and to think about alternatives in new ways.
  • "A picture is worth a thousand words." Seeing what someone else sees is more powerful than being told about it. Effective advocacy conveys a need for change, and photos or videos can almost always make a far better case than words alone.
  • Policy makers can't deny reality when it's staring them in the face. It is often easy for policy makers to assume or to claim that anyone with a need or problem is exaggerating it. When faced with photos or videos of actual conditions, they have to acknowledge reality.


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