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Study Advertisement Resources

UR CTSI recruitment and retention experts have curated a set of resources that researchers can use to develop advertisements for their studies. If you're looking for more support, our experts can consult with you, provide feedback on recruitment materials, and help assess your overall marketing strategy. We can also guide you on how to create and run some forms of paid digital advertising (social media, search, or banner/display). Please schedule a Recruitment Consultation.

Documents and Templates

  • Video: Volunteer for Health Research – This three-minute video includes testimonials from several study participants about why it is important to get involved in health research.
  • Doctor to Doctor Letter – This document can be used to introduce a study to a physician and to ask them to refer patients to your study for enrollment.

Flyer Templates on Canva

The UR CTSI and URMC Marketing have created several flyer templates with UR branding to make it easy for researchers to design a study flyer. Researchers will need to create a free Canva account to access the templates. To get started, follow the link below, scroll through and choose one of the templates, and click on the areas you want to edit. When you are finished editing your flyer, click File > Download to save it.

UR-Branded Study Flyer Templates

UR Health Research Marketing Materials

The UR CTSI and URMC Marketing team have developed a set of downloadable marketing materials to encourage participation in health research. These materials, including a brochure, flyer, several posters and examples of social media ads, offer the UR Health Research website as a resource to learn more and get involved in studies. Feel free to share these items with your patients or the community or use them as inspiration to design your own ads.

UR Health Research Marketing Toolkit

Where to Find Free Images

The websites below offer free images that you may use in your ads. Always be sure to comply with copyright restrictions.

Guides and Toolkits

Recruitment Innovation Center Toolkit

The Recruitment Innovation Center at Vanderbilt University is an evidence-based center in innovative multi-site trial recruitment and retention methods, tools and strategies. Their published Recruitment and Retention Toolkit is a resource for research teams to utilize for creating participant recruitment and retention materials and materials for clinician awareness/study referrals. Other recruitment and retention resources can be found in the Trial Innovation Network Toolbox.

Antidote.me

This guide from Antidote.me provides tips about different forms of advertising and when to use them. It contains helpful information you need to kick off a successful clinical trial advertising campaign. How-to Guide for Advertising

Advarra Tips for Patient Recruitment

Advarra has many articles related to the topics of recruitment and retention. Patient enrollment and retention