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Recruitment Marketing

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Marketing and promoting research studies are a way to find research volunteers. This Marketing Tool Kit contains examples of television and radio spots, sample ads for newspapers, flyers etc that can assist investigators in their recruitment efforts. These examples are URMC approved marketing media that can be used to market an IRB approved study. Consultation Services are available to assist with marketing strategies. For more information about advertising your study or about available consultation services contact the Research Navigator Program Help Desk.

Websites for Images

These websites contain images that can be used for posters and other recruitment materials.

CDC - Public Health Image Library
National Cancer Institute Visuals on Line
Library of Congress Photos on flickr
The Noun Project
Creative Common Search (Includes links to Flickr, pixabay, open clip art library and google images)
Wikimedia (Free open access)


Printed Materials

The following advertising samples include a brochure about participating in health research studies, flyers, and small ads for newsletters or newspapers. These examples include ads with URMC branding, and are the result of CTSI funded marketing efforts.

Sample of Health Research Brochure

Sample of Health Research Flyer with tear-offs

Sample of Latino Print Ad

Sample of Caucasian Print Ad

Sample of African American Print Ad

Sample of Small Print Ad

Sample ad for migraine study

Sample Make a difference print ad for students

Have a question? Contact the URMC Graphics Department.

Clinical Translational Science Institute logoThe Recruitment and Retention Program is part of the University of Rochester Clinical and Translational Science Institute (CTSI).

Research Help is the home for tools and resources to help research teams reach their goals.


NIH Funding Acknowledgement ** Important ** All publications resulting from the utilization of CTSI resources are required to credit the CTSI grant by including the NIH FUNDING ACKNOWLEDGEMENT and must comply with the NIH Public Access Policy.