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Born as a mill town powered by the falls of the Genesee River, boosted to boomtown status with the opening of the Erie Canal, and brought to the pinnacle of modernity and innovation by its entrepreneurial patriarch George Eastman, Rochester provides a richness and diversity of life that's hard to find outside of the country's largest cities. Its diverse economy was built on the foundation of technology driven manufacturing companies like Kodak, Bausch+Lomb, and Xerox and is now ranks among the top knowledge-based economies in the world.
Close collaboration between the region’s businesses and rich array of universities and colleges – coupled with one of the most highly trained workforces in the nation – has given rise to optics, advanced manufacturing, alternative energy, business services, life sciences, and food processing companies that compete on a national and global level.
The region also home to some of the country's finest educational institutions, including eleven public high schools ranked among the Best High Schools in America. Rochester is recognized as one of the most affordable housing markets in the country with median home sales prices more than 30% below the national average.
The region also boasts a high quality of life and is home to leading cultural institutions such as the Eastman School of Music, the George Eastman House and International Museum of Photography and Film, the National Museum of Play at Strong, and the Memorial Art Gallery, a wine country that has attracted international acclaim, the scenic beauty of the Finger Lakes, and numerous opportunities to hike, bike, golf, paddle, sail, ski, hunt, or fish.
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Rochester Made for Living