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URMC Strategic Plan Unveiled

i-QUEST LogoWant to find out more?  Watch this award-winning video, We Thrive On Challenge.

As the nation’s 123 academic medical centers grapple with dramatic changes in health care, the University of Rochester Medical Center is positioning itself for success with a comprehensive, new strategic plan called i-QUEST.

“We’re in a unique moment,” says CEO Bradford C. Berk, M.D., Ph.D. “We have to change the way we think about how we deliver health care and how we measure its outcomes.”

The strategic plan outlines six initiatives related to clinical care, research, and education.


Julie Philipp | 2/1/2014

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