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Strategic Plan Unveiled

Strategic Plan graphicAs the nation’s 123 academic medical centers grapple with dramatic changes in health care, the University of Rochester Medical Center is positioning itself for success with a comprehensive, new strategic plan called i-QUEST.

“We’re in a unique moment,” says CEO Bradford C. Berk, M.D., Ph.D. “We have to change the way we think about how we deliver health care and how we measure its outcomes.”

Click here to watch an award-winning video about the plan, featuring interviews with Dr. Berk and other URMC leaders.

The strategic plan outlines six initiatives related to clinical care, research, and education.  These include:

Expand and Transform – URMC is establishing relationships with physicians and hospitals between Buffalo and Syracuse, and south to the Pennsylvania border, to provide a full continuum of care to a broader base of patients.

Create an Integrated Culture –  URMC is aligning the goals and incentives of all its many components, to increase efficiency and consistency.

Develop Platforms for Innovation – URMC is developing educational models and investing in new tools to continue being a national leader in academic medicine.

Develop Programs of Excellence – URMC is identifying areas that help distinguish the medical center from its peers and competitors.

Build Enabling Technologies – URMC is investing in facilities, technologies, and people to prepare for the future.

Financial Sustainability – URMC is developing financial models that include strategic investments, a heightened emphasis on financial sustainability, and the removal of excess costs.


Julie Philipp | 6/23/2014

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