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Every day.  Every year.  Every purchase you make at the Friends of Strong Gift Shop, Specialty Shop and Baby Photography Service helps support patient- and family-centered care initiatives at UR Medicine's Strong Memorial Hospital.  Since 1975, Friends of Strong has given more that $14 million to departments and programs throughout URMC.


Friends of Strong advances the mission of Strong Memorial Hospital by providing services to patients, families, and visitors; promoting the hospital in the community; and raising money to support patient care needs.

Much-needed funds are raised though proceeds from initiatives that include:

Friends of Strong Gift Shop

Whether you are welcoming a new baby, sending get well wishes, recognizing an employee or thanking a doctor, nurse, or caregiver, we are here to help!

We offer a wide variety of items including fresh floral arrangements, balloons/balloon bouquets, greeting cards, a vast array of stuffed animals, toys/activities, figurines, jewelry, handbags, and other accessories, apparel, books/magazines, personal care items, sundries, snacks, cold refreshments and much more!

Our Friends of Strong Gift Shop sales provide significant funding to support the Friends of Strong mission which benefits patients, families, and visitors.

We can be reached at (585) 275-2577.

Gift Shop Hours:
Monday - Friday  8:30 a.m. - 7:30 p.m.
Saturday  10:30 a.m. - 4:00 p.m.
Sunday  12:00 p.m. - 5:30 p.m.

Baby Photos

Photo of newbornFriends of Strong contracts with Baby Photos Mom 365 to provide an advanced digital portrait system for newborn babies. This means the mother is able to view the baby's first portrait on the day of birth. This also gives her the opportunity to view a proof of her newborn and order portraits from a variety of specialty priced packages. She will receive her order before she leaves the hospital.

Specialty Shop Specialty Shop Entrance

The Specialty Shop at Strong is designed to meet the special needs of cancer patients and new moms. We offer a wide variety of hats, wigs and scarves. We also carry items for newborns and their moms.

The shop offers a large array of cancer-related items: apparel, greeting cards, awareness angels, silicone wristbands, bracelets, ribbon pins, specialty hats, watches, mugs, wigs and accessories.

Shop sales specialist Joanne Wales-Smith is happy to help you obtain items from local vendors. Some vendors will deliver to the hospital or personal residences.

The Specialty Shop is open Monday-Friday from 9:30 a.m. to 3:00 p.m. These hours may vary, so please check our website for updated information.

For more information, stop in the Specialty Shop at room 1-1102 or call (585) 273-1276. Download a Specialty-Shop-brochure

Finger Lakes Coffee Roasters

Friends of Strong works with local company Finger Lakes Coffee Roasters to provide you with the freshest coffee selections as well as delicious treats.  A percentage of all sales at Finger Lakes Coffee Roasters is given back to Friends of Strong to help further our mission and provide the best care for patients, visitors, and hospital staff.

Coffee locations are in the Main Lobby, near the Green Elevators on the first floor (ATM stand), and in the Flaum Atrium (MRB stand).  Connect with them on Facebook or call the managers at (585) 273-4169.

Hours are:
Main Lobby:  Monday - Friday, 7 a.m. - 8 p.m., Weekends 7:30 a.m. - 5 p.m.
ATM Stand:  Monday - Friday, 6:30 a.m. - 5 p.m.
MRB Stand:  Monday - Friday, 7 a.m. - 4 p.m.