Financial Counselors Financial Counselor’s assist in helping patients and families understand their financial coverage and costs, and identify possible options for financial assistance for patients who are having a financial hardship. As a general policy, patients having elective/non-urgent services must have an identified financial source for covering the cost of care. To speak with one of our Financial Counselors, please call (585) 275-2273 where you will be directed to one of our Financial Counselors. If you have questions about your existing bill, please call Patient Services at (585) 758-7650. If you are calling from outside the Rochester, NY area you may call 1-888-925-4301.