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Default Styles

Below are the default stylings for core HTML elements.

Headings

While it is tempting to choose a heading because of what it looks like, remember that headings have a specific function. Headings are ranked in order of importance, with 1 being the most important, and 5 being the least important.

Each page should have one main heading, which is the first element at the top of the page, and that describes concisely the content to follow. As much as possible, you should use relevant key search terms in your first heading to boost your ranking in search engines. The Heading 1 style should be reserved for this first heading. Thereafter, subheadings should use Heading 2, sub-subheadings should use Heading 3, and so on. This creates a consistent look for all your pages.

H1

First in importance on the page.

H2

Second in importance on the page.

H3

Third in importance on the page.

H4

Fourth in importance on the page.

Bold Text

Italic Text

Link Styles

If you will be linking to a site not on our servers, or if you are linking to a page where you lose your site’s navigation, such as a PDF, you will want to use a new window target in your links.

The following table shows the available styles and summarizes their uses.

Style Name Example
link-audio A link to an audio file.
link-email A link to an email address.
link-external A link to an external website (not on the URMC servers).
link-pdf A link to a PDF file (automatically applied).
link-pdf-secure A link to a secure PDF file (on a secure or password protected site).
link-ppt A link to a PowerPoint file.
link-pubmed A link to a PubMed article.
link-rss A link to a news feed sign up.
link-secure A link to a secure or password protected website.
link-video A link to a video file.
link-video-secure A link to a secure or password protected video file.
link-word A link to a Word document.
link-xls A link to an Excel file.
link-zip A link to a compressed (.zip, .rar, etc) file.

Unordered Lists

Unordered lists are synonymous with bulleted lists, and should be used whenever the items are to be presented in no particular order. They appear as shown:

  • First unordered item
    • First nested unordered item
    • Second nested unordered item
  • Second unordered item
    1. First nested ordered item
    2. Second nested ordered item
  • Third unordered item
  • Fourth unordered item

Ordered Lists

Ordered or numbered lists should be used when presenting items that follow a particular order, such as instructions or directions. They appear as shown:

  1. First ordered item
    • First nested unordered item
    • Second nested unordered item
  2. Second ordered item
    1. First nested ordered item
    2. Second nested ordered item
  3. Third ordered item
  4. Fourth ordered item