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URMC / Web Services / Web Editor Style Guide / Web Content Conventions


Web Content Conventions

Abbreviations and Acronyms

  • The first instance of a word should be spelled out with an abbreviation in parentheses if it will be used thereafter
  • Avoid excessive use of abbreviations and acronyms; use primarily for UR Medicine-related entities, for example:
    • URMC
    • UR Medicine
    • GCH

Commas in a Series

  • Use a comma before “and”
  • Use a comma before “which”


  • Use periods (e.g., M.D., D.D.S., M.P.H., Ph.D.)


  • Spell out the month, day, and year unless not possible due to space constraints (e.g., August 18, 2018)


  • Headings are written in title case
  • Spell out the word “and”; do not use an ampersand (&) in headings


  • No spaces around em dash (—); use for dramatic pause, parenthetical statements
  • Use spaces around en dash (–); use for time and date ranges, subtitles

Journal, Book, and Article Titles

  • Use italics or emphasis (<em>) for journal titles and book titles
  • Use quotation marks around article titles

Latin Terms

Latin terms should appear in italics for emphasis (e.g., in vivo, H. influenza)

List of Common Words

  • <#>-year (when used as an adjective, e.g., first-year, second-year, etc.)
  • board-certified
  • board-eligible
  • email
  • FAQs
  • full-time (when used as an adjective)
  • health care (when used as a noun), healthcare (when used as an adjective)
  • housestaff
  • Internet
  • NY
  • OB/GYN
  • part-time (when used as an adjective)
  • PGY-# (any number)
  • PL-# (any number)
  • postdoc or postdoctoral
  • subspecialties
  • U.S. or U.S.A.
  • web page
  • website
  • x-ray

Phone Numbers

  • (585) ###-####
  • 1-800-###-####

Program and Department Names

  • Use title case (e.g., Pediatrics Residency Program; The Department of Pediatrics)
  • Department is not capitalized when referred to as "the pediatrics department"

Quotation Marks

  • Punctuation goes inside quotation marks
  • Use quotation marks around article titles


  • Use periods and lowercase in a.m. and p.m. (e.g., 1:00 p.m.)
  • Use spaces around an en dash (–) to separate times (e.g., 8:30 – 9:00 a.m.)


  • Do not use apostrophes (e.g., 1950s)