Cafe' 601 and Well-U

Be in Balance Loyalty Card

Get points for eating healthy and win prizes using URMC's healthy eating loyalty card program Be in Balance Loyalty Card

  • Pick up a Be in Balance Loyalty Card
  • Purchase a Be in Balance selection (look for the apple icon) and get your card punched
  • Collect 10 punches on your card and receive a 25% off coupon for your next purchase
  • Drop off your completed card in the entry box located at the exit of Café 601 to be entered into monthly prize drawings (some prizes include an iPad, WiiFit, mountain bike, and more)

The more cards you fill, the more opportunities you have to win.

Pick up a Be in Balance Loyalty Card at any Cafe' 601 cashier or contact Well-U if you need a card.

The Be in Balance Loyalty Card is sponsored by Well-U and the Food and Nutrition department of the University of Rochester Medical Center. The loyalty card is part of our philosophy to offer the freshest and healthiest food at an affordable cost. See our Be in Balance page to learn more about the program.

Loyalty Card Winners


May – Axel Kairies, Transfusion Medicine Service & Blood Bank

May Loyalty Card Winner

     Prize: Wii & Wii Fit Console

     What Axel had to say:
     "I'm very excited and think my step-daughter
     and I will both enjoy the new addition!"

     "I guess it pays to eat healthy!"