Cafe' 601 and Well-U

Be in Balance Loyalty Card

Get points for eating healthy and win prizes using URMC's healthy eating loyalty card program Be in Balance Loyalty Card

  • Pick up a Be in Balance Loyalty Card
  • Purchase a Be in Balance selection (look for the apple icon)
  • Fill in your name and contact information and drop in the entry box located by the salad bar to be entered to win our weekly, monthly and quarterly prizes:
    • Weekly Prize= $5.00 Gift Card to Cafe 601
    • Monthly Prize= URMC Fitness Center membership or class pass
    • Quarterly Prize= FitBit fitness tracking device

The more cards you fill, the more opportunities you have to win.

Pick up a Be in Balance Loyalty Card from any Cafe' 601 cashier.

The Be in Balance Loyalty Card is sponsored by Well-U and the Food and Nutrition department of the University of Rochester Medical Center. The loyalty card is part of our philosophy to offer the freshest and healthiest food at an affordable cost. See our Be in Balance page to learn more about the program.

Loyalty Card Winners

1st Quarter 2015 Winner: Lisa Seltzer

March 2015 Winner: Axel Kaires