• Contribute Support
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• Standards and Guidelines
• Style Guide
• How to...
  • Link to Faculty Profiles From Your Website
  • Write for the Web
    • Focus the Scope
    • Organize the Content
    • Present the Content
    • Optimize the Content for Search Engines
  • Set up a New URMC Department Website
  • Work With the URMC Template
• Contact Web Services

Present the Content

• Be brief. Use short words instead of long ones ("ask" vs. "inquire", "need" vs. "necessitate"). Use active verbs, rather than passive ones ("We determined that…" instead of "It has been determined that…"; "We need…" instead of "There is a need for …").
• Focus the user on key points. Use bulleted lists, headings, tables, paragraph, and pull-quote styles (see our Style Guide for more information).
• Avoid long, wordy pages. Use subnavigation and break pages into shorter pages if necessary.

Next: Optimize the Content for Search Engines