The Flaum Eye Institute now features a full-service optical shop convenient to patients, URMC employees (and their immediate family members) and students of the University of Rochester. We invite you to browse our extensive collection that includes the latest frames from fashion designers, sunglasses and affordable everyday eyewear. Also a link to our contact lens site is provided for your convenience.
The optical shop has an experienced staff led by senior optician Tom Scalzo. No matter what your prescription is, Tom has the expertise and patience to help you select the correct lenses and provide the proper fitting to ensure that your vision is the best it can be. We proudly represent some of the finest lenses and lens coatings in the industry:
The optical shop at FEI accepts major local insurance carriers including Blue Choice, Blue Cross & Blue Shield, Preferred Care and Aetna. Many times these plans have yearly vision benefits and include every day provider discounts of up to 20 percent that you can apply to the cost of your purchase. Our staff will be glad to assist you in determining if you have a current vision benefit and how much it's worth.
We accept the following forms of payment:
For University of Rochester Employees and Students
- University of Rochester employees
- Visiting Nurse Service employees
- Highland Hospital employees
- Highlands of Pittsford employees
- University of Rochester full- and part-time students with valid ID
Optical Shop Trunk Show is June 7th for University Employees, Students, Families and University Affiliates.
Make an Appointment:
Eye Institute Optical Shop
is located at 210 Crittenden Boulevard on the south side of the University of Rochester Medical Center
University of Rochester Medical Center
601 Elmwood Avenue
Rochester, NY 14642
Free curbside parking is available provided you call ahead and schedule an appointment. Refer to our Driving and Parking Instructions
Hours of Operation
The optical shop is open Monday through Friday from 8:00 a.m. to 5:00 p.m. except for University holidays. Walk-ins are welcome and appointments are gladly accepted.