In This Issue...

  • Greetings from Jeff and Pat
  • What people are saying about our CME Activities
  • URMC CME in the News: NEW YORK TIMES, Teaching Doctors to be Mindful (October 27)
  • 22nd Annual Task Force on CME Provider/Industry Collaboration
  • November Activity Highlights

Greetings from Jeff and Pat

“The principle goal of education is to create men who are capable of doing new things, not simply of repeating what other generations have done – men who are creative, inventive and discoverers.” - Jean Piaget

Here at the CPE Office we provide multiple vehicles every month for physicians and other healthcare professionals to grow professionally.  In the long run, we seek to facilitate lifelong learning that will enable achievement of Jean Piaget’s stated goal.  Whatever your interests, please don’t hesitate to contact our office and allow us to participate with you in a voyage of discovery.

Observations on Recent CME Happenings — Commercial Support and CME

Earlier this year ACCME released its 2010 annual report providing a detailed view of CME activities in the United States.  Commercial support for CME dropped 2.9% compared to 2009.  Indeed, national commercial support has declined by $297 million or 31% since 2007.  This trend affects almost all CME activities and our office is no exception.  Nevertheless, we continue to work successfully with our activity directors to obtain funding for our conferences.  Careful planning and construction of learning activities, with particular emphasis on needs assessments and outcomes measurements, remain key to financing continuing medical education.

As always, we welcome your feedback and ideas.

Jeffrey M. Lyness, MD

Medical Director for Continuing Medical Education (CME)

585-275-4392

Jeffrey_Lyness@urmc.rochester.edu


Patrick H. Murphy
Director, Continuing Professional Education
585-275-4392
PatrickH_Murphy@urmc.rochester.edu

 


What People are Saying about Our CME Activities

2011 Annual Uniqueness of Women’s Health

Activity Director,  Dr. James Woods

“Great conference; topics important to my practice.”

“This is the second conference I have attended that was held in the Auditorium at the Medical school and I enjoyed the location much more than the convention center. This location allows for better networking and the auditorium setting is more conducive for personal interaction with the presenters.”



News

UR CME Conference featured in the New York Times

Teaching Doctors to be Mindful
by: Pauline W. Chen, M.D.

It was 6:40 in the morning and nearly all of the doctors attending the medical conference had assembled for the first session of the day. But there were no tables and chairs in sight, no lectern, no run-throughs of PowerPoint presentations. All I could make out in the early morning darkness were the unmoving forms of my colleagues, cross-legged on cushions and raised platforms, eyes closed and hands resting with palms upward in their laps.

They were learning to meditate as part of a mindful communication training conference, held last week at the Chapin Mill Retreat Center in western New York, and sponsored by the University of Rochester Medical Center.

Click here to read the rest of the story.

 


22nd Annual National Task Force on CME Provider/Industry Collaboration

by Rhyn Rosicka

Once a year, hundreds of members and employees of medical associations, CME providers, government agencies, and pharmaceutical and device companies gather in Baltimore, Maryland for the Annual National Task Force on CME Provider/Industry Collaboration. This conference serves as a forum for dialogue that encourages innovation, advancement, and cooperation among the far reaching constituency – and is especially relevant during this time when industry support to CME  Activities are in a decline, regulations have increased  along with  confusion surrounding CME and Industry collaboration in general.

This year, the two and a half day conference covered an expansive range of topics including hot topics such as “Risk Evaluation and Mitigate Strategy” and  “Impact of ACO’s  and Patient-Centered Medical Homes”  as well as old favorites such as “Working Together Within the Guidelines…”  Of particular note, the topic, “Current Perspectives and Trends in Commercial Support of CME: Perspectives from Industry” highlighted practices related to industry funding of educational grants.  Information was gathered from surveys distributed from 2010 – 2011 to commercial industry respondents who answered questions regarding processes and policies, budget trending, educational outcomes assessment and monitoring of supported activities. Not surprising, results mirrored the trend we have seen over the last several years. For instance, 48% responded that the quality of the outcomes assessment plan was “Very important” to funding decisions. This was followed by 19% responding that it was “Extremely important." How are these plans judged by grand providers? Appropriateness of outcomes level, design of outcomes plan and alignment with learning objectives were the top three criteria used in assessing outcomes assessment plan quality.

Click here to see the lecture slides.

Click here for more information regarding the conference.

Activity Directors: Email our office to set up a time to arrange a meeting to discuss how this affects your conference.  



November Activity Highlights

Cardiopulmonary Symposium – November 3, 2011

The region’s leaders in cardiology medicine, Strong Memorial Hospital and Rochester General Hospital, have joined forces to offer this user-friendly, practice-oriented course designed to help health care professionals provide quality care to patients, choose the best, cost-effective therapy, and apply the newest guidelines to work and treatment of common cardiac and pulmonary problems including diagnosis and management options with special emphasis on nonsurgical, surgical, and pharmaceutical treatment alternatives.

At the conclusion of the activity, participants should be able to:
• Identify common cardiovascular problems
• Demonstrate a greater comfort level managing cardiac problems
• Describe how a cardiovascular specialist approaches clinical problems
• Recognize when to refer patients for cardiovascular specialist consultation

Participants are invited to enjoy a continental breakfast prior to the morning session and a luncheon at noon. In addition, there will be an opportunity to “Meet the Faculty” immediately following the end of the symposium.

Also offered at the conference is an afternoon only admittance.

Click here to register.

16th Annual Asthma Update

The 2011 program promises to be an exciting one!

This year's program provides a forum for physicians, mid-level providers, nurses and respiratory therapists to discuss the latest treatments in the field of asthma. As a referral center within the community, many patients referred are difficult to treat, poor responders to conventional therapy, and have diseases that mimic asthma, such as COPD, GERD, and chronic bronchitis. Participants will gain insight to a broad range of topics including environmental/occupational irritants, newly approved treatments of severe persistent asthma, as well as strategies for identifying patients who may require specialty pulmonary care. In addition, a case-base discussion will be conducted which will address a variety of diagnostic and treatment issues.


This year’s key note address from Dr. Gerald P Cox, Professor and Chair of the Respiratory Division at McMasters University, Ontario, Canada will be interesting and thought provoking!  Time will be allotted for audience interaction with our guest as well as all the speakers. 

LEARNING OBJECTIVES:
At the conclusion of this activity participants should be able to:

  • Review evidence and recent advances in understanding the pathophysiology of asthma and treatments such as monoclonal and anticholinergic therapy
  • Describe asthma phenotypes and be able to differentiate them from other conditions that mimic asthma
  • Discuss the role of occupational and work environments in the development of asthma and the treatment strategies appropriate to those factors
  • Describe the bronchial thermoplasty procedure and its effect on the airways
  • Recognize the barriers intersex patients face in obtaining health care and explain strategies to reduce them
  • Recognize different patterns of abnormal “interstitial" markings on chest x-rays, and identify the next steps in evaluation of patients
Click here for more information or to register.

 

 

 

 

November 2011

Upcoming Events

Cardiopulmonary Symposium
November 3
The region's leaders in cardiology medicine, Strong Memorial Hospital and Rochester General Hospital, have joined forces to provide critical updates to primary care providers, internists, cardiologists, physician assistants, nurse practitioners, and allied health care professionals who are frequently called upon to manage and refer cardiac patients. The topics presented will improve the audiences' ability to respond to their patients' cardiac issues.

Click here for more information.

HSG 2011
November 3 - 4
The educational program at HSG 2011 will address unmet investigative needs by capitalizing on information and efficiencies gained from other training initiatives in order to strengthen the competence of investigators, coordinators and site staff. The courses will focus on current regulatory issues faced at sites, basic training on how to treat and assess HD patients and new technologies and methods for reaching out to patients and study participants (both those currently seen and currently unreachable). For more information contact Liz McCarthy at 585-273-2068

Fifth Annual Huntingon Disease Clinical Research Symposium
November 5
Attendees of this symposium will be updated on the latest, ground-breaking clinical research that has direct application to finding treatments for individuals suffering from HD. This symposium is designed to address unmet needs pertaining to clinical evaluation, care and treatment of patients and families affected by HD in regards to late-breaking trial and study results and new therapies for HD that are currently in development. For more information contact Liz McCarthy at 585-273-2068

Spine Study Group
November 9
                                

Join the Spine Division of the UR Department of Orthopaedics for an evening educational program designed to enhance spine care in our community. This month’s session will focus on Surgical Management of Degenerative Lumbar Scoliosis, presented by Harry Herkowitz, MD, the chief of orthopaedic surgery at Beaumont Hospital; and What’s New in Pediatric Spine Deformity, presented by James Sanders, MD, a specialist in pediatric and adolescent orthopaedic disorders from the University of Rochester Medical Center.  For more information contact Joanne Rechtine at 585-582-2747

16th Annual Asthma Update 2011
November 10
This year's program provides a forum for physicians, mid-level providers, nurses, and respiratory therapists to discuss the latest treatments in the field of asthma. As a referral center within the community, many patients referred are difficult to treat, poor responders to conventional therapy and have diseases that mimic asthma, such as COPD, GERD, or chronic bronchitis. Participants will gain insight to a broad range of topics including environmental/occupational irritants, newly approved treatments of severe persistent asthma, as well as strategies for identifying patients who may require specialty pulmonary care.

Click here for more information.

TeamSTEPPS
November 12
TeamSTEPPS is an evidence-based teamwork system designed for healthcare professionals that is a powerful solution to improve patient safety and improve communication and teamwork skills among healthcare professionals. The goal of this meeting is to continue to create, support, and achieve a culture of patient safety in which all providers and staff who touch the patient use the same language and behaviors and vision. For more information contact Heidi Poltorak 585-253-5396.

Neurology for the Primary Care Provider XVIII
December 15
This course is appropriately designed to provide primary care physicians, physician assistants, nurse practitioners and nurses with a thorough, practical, and readily applied treatment update on various types of acute and chronic neurologic disorders.  Topics cover a broad range of conditions, including stroke, somatoform disorders, back pain and migraine. Click here for more information.

Monthly Events

Translational Pain Research Forum
January - December 2011
Provide a regular, on-going opportunity for researchers and clinicians involved in pain research and treatment to interact and discuss latest developments in the pain field through case-based evidence. Contact: Jeannie Cammack, 585-340-8900

Simulation Course: Training for the Unexpected
January - December 2011
Simulation is the art of making artificial events appear real. The value of simulation in obstetrics is its ability to mimic rare clinical events that occur too infrequently for care teams to acquire expertise. This unique educational course offers teams the opportunity to work closely with each other to develop clinical skills, practice effective communication, and team work skill sets. Contact: Kaitlin Donals, 585-273-1975 or Visit the Center for Obstetrics and Gynecology Simulation web page

CME WebRounds
The University of Rochester Medical Center’s CME WebRounds is an online program dedicated to educating medical professionals. The modules cover a broad range of specialty and sub-specialty topics. CME WebRounds is updated regularly with newly developed modules to widen the diversity of topics and respond to your feedback in real time.
To sign up for CME WebRounds log on to: http://cmewebrounds.urmc.edu/register or call our office at 585-275-4392 for more information.

calendar icon CPE Educational Activities
Click here for more events!

 

Save the date!

February 11
Diabetes Conference

February 16-21
Medical and Surgical Aspects of Esophageal and Foregut Disorders
, Hawaii

March 16
Cardiac Dysrhythmia

March 16-17
Annual Ophthalmology Conference

April 28
Unity Spine Center Conference

May 2-5

Mindful Communications - Session 2

May 5

Cardiology for Clinicians Conference

May 17
Annual Perinatal Conference

June 2
Targeting the Inflammatory Pathways

June 2
GI 2012

August 23-25
Rochester Vascular Conference

CME Application Window

Completed applications for live activities taking place April 2, 2012 - May 2, 2012 must be received by December 2.

Applications for live activities taking place prior to April 2, 2012 are no longer being accepted.



Ask CPE
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CPE Links
Helpful Links

About the Office of Continuing Professional Education

Visit our website, www.urmc.rochester.edu/cpe, for the most current information on the CME offerings certified through our office. Also available on the site are applications to obtain CME credit for your activity, guidelines, and other useful tools.

In addition to awarding AMA PRA Category 1 Credit™, our office offers a wide range of fully-coordinated conference services for both on- and off- campus events. Our professional activity planners can assist with every aspect of your planning needs to help you meet your goals for hosting a successful educational activity. Plus, we waive our CME certification fee for activities fully-coordinated by our office!

Contact our office at 585-275-4392 or CMEOffice@URMC.rochester.edu
We’d be happy to assist with your CME questions! We look forward to continuing to help meet your ongoing educational goals.

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Office of Continuing Professional Education | 601 Elmwood Avenue, Room G-8540 Box 677 | Rochester, NY 14642-8677