Special Spring Issue

• Moving Forward in CPE
• Tabak and Mittman confirmed keynote speakers
• Regularly Scheduled Series' Application Window
• News: Application Corrective Medical Education
• The Scoop on CME: Plans into Action; Part I

Moving Forward in CPE

New Faces in CPE
We are pleased to announce the addition of Diane Frank and Brandie-Jo Cardone to our CPE team! Diane will provide distinctive leadership as Assistant Director of Conferences. Coming to our office from the University of Rochester Office Of Technology Transfer, Diane was also managing partner of Adam Communications prior to joining the UR. At Adam Communications, she worked with high profile clients such as Paychex, Inc., Eastman Kodak Company, Welch Allyn, Hillside Family of Agencies, and the Humane Society at Lollypop Farm. Diane lives in Pittsford with her husband, Ken and their two youngest children, Sam and Becky.

Brandie-Jo brings great balance and depth to our event and education development team with her experience as a training coordinator at Eagle Productivity Solutions, account manager at the Grand Prix Association of Toronto, and event planning at Cornell University.
Welcome Diane and Brandie-Jo!

With record breaking attendance, the 56th Annual Rochester Ophthalmology Conference, presented by the David and Ilene Flaum Eye Institute, delivered vital and cutting-edge continuing medical education to over 275 ophthalmologists and allied health professionals from throughout the region. The conference consistently features internationally recognized ophthalmologists and research scientists from across a variety of disciplines. This year’s speakers included: David Epstein, MD (Snell Memorial Lecturer) – Professor of Ophthalmology and Chair, Duke University Medical Center Department of Ophthalmology; Joan Miller, MD, Henry Williard Williams Professor of Ophthalmology, Chief and Chair of Ophthalmology, Massachusetts Eye and Ear Infirmary, Harvard Medical School; Peter Dolman, MD, Clinical Professor of Ophthalmology, Division Head of Oculoplastics and Orbit, University of  British Columbia School of Medicine’s Department of Ophthalmology.

Spring Highlights:

Activity Director, John Markman, MD has planned another exciting Pain Management conference that will feature the latest in diagnostic, treatment, and prevention strategies for common chronic pain, neuropathic pain and acute pain provided by highly regarded experts in the field. The April 9, 2011 activity features a luncheon reading and discussion of the New York Times bestselling book, The Pain Chronicles led by author Melanie Thernstrom.

This exciting conference will takes place here at URMC. Click here for more information and to register for the Advances in Pain Management (this will be a link to Cvent).

Lastly, be sure to check out our website for a complete listing of all our CME activities www.urmc.rochester.edu/cpe.

Jeffrey M. Lyness, MD
Medical Director for Continuing Medical Education (CME)
585-275-4392
Jeffrey_Lyness@urmc.rochester.edu

Patrick H. Murphy
Director, Continuing Professional Education
585-275-4392
PatrickH_Murphy@urmc.rochester.edu

Tabak and Mittman confirmed speakers at April 15 CTSI Symposium

Dr. Lawrence Tabak, Principal Deputy Director of the National Institute of Health will be providing one of two keynote addresses at the April 15 Clinical and Translational Science Institute conference that will take place at the University of Rochester School of Nursing and the new Clinical and Translational Science Building. Dr. Tabak will be speaking on the subject of Applying Science to Health Care Reform. Dr. Brian Mittman, Director of the Veterans Administration Center for Implementation Practice and Research Support Department of Veterans Affairs at the Greater Los Angeles Healthcare System is presenting the second keynote presentation on translating science into practice.

Activity Co-Directors, Dr. Randy Rosier and Dr. Richard Moxley anticipate an exciting day of progressive education that can be applied to a broad range of clinical areas and specialties.

Of particular note, this conference will minimize its impact on the environment by providing participants with electronic syllabi instead of paper filled binders that are traditionally used for activities. This effort is in keeping with the energy saving vision of the CTSB, which has a shallow footprint to maximize penetration of daylight and participated in the New York State Energy Research and Development Authority programs for energy conservation.

More information coming soon: www.urmc.rochester.edu/cpe or contact the CPE Office at 585-275-4392.

Regularly Scheduled Series

Application Window

Regularly Scheduled Series (RSS) Applications for the 2011-2012 certification year are being accepted now. Please remember that applications for all RSS (aka Grand Rounds/Journal Club/etc.) with July through September 2011 start dates must be received no later than April 1, 2011. If you would like to have your series certified for credit or have questions about your current series, please contact Jessica (Jones) Wright at Jessica_Wright@urmc.rochester.edu to set up a meeting with our Certification Team.

News

Application Corrective Medical Education: CME Focused on Physician Behavior

Courses offered around the country are aimed at helping doctors who have been disciplined learn from their mistakes and prevent future ones.

by: Carolyn Krupa, American Medical News staff. Posted Jan. 24, 2011

A young medical resident prescribes some medication to ease his girlfriend's knee pain after she stumbled and fell over the weekend. A physician going through a painful divorce lashes out at a nurse, insulting him in front of his co-workers and patients. A doctor sends a series of e-mails to a patient expressing concern and offers to meet for dinner to discuss a secret the patient mentioned in confidence during an office visit. Each year, physicians are caught crossing the lines of appropriate practice behavior and are reported to regulatory boards. Their actions may not warrant revoking a medical license, but they signal poor judgment and a lack of understanding about rules governing medical practice.

The Scoop on CME

by: Melissa Newcomb, MBA, CCMEP, Assistant Director for Certification, UR CPE

Plans to action: Part I

In prior issues we have covered much of the planning portion of a CME activity. Now it’s time to move on to the phase in activity development where execution turns your plans to reality. Over the next several issues, we will provide you with a clear description of this phase, which can be quite intricate with many processes happening simultaneously.

Your planning is nearly complete – you have outlined a critical practice gap in your field supported by strong documentation, and you’ve designed learning objectives that clearly convey the knowledge and skills attendees will gain from your CME activity and demonstrated through defined measurements. Now it’s time for the rubber to meet the road and implement your plans. The work involved in implementation ranges from exciting (booking an internationally acclaimed expert as key note speaker) to interesting (food and beverage options) to, how shall  we say, detail-oriented (completing paperwork for ACCME compliance and  applications for continuing education credit in other professional disciplines as relevant to the event). Here we will address the big picture related to obtaining certification to award continuing education credits.

The University of Rochester School of Medicine and Dentistry's Office of Continuing Professional Education (CPE) is nationally accredited by the Accreditation Council for Continuing Medical Education (ACCME) to designate educational activities that meet the national criteria for CME and award that credit (American Medical Association PRA Category 1 Credit ™) to physicians. Obtaining this credit is a guarantee that your activity successfully meets the ACCME criteria of based learning and improvement where (1) the content of CME matches the scope of the learner’s practice (2) learning activities are linked to practice-based needs, and (3) changes in physician competence, performance, or patient outcomes are measured. Whether you utilize our fully coordinated services (education and activity development and implementation) or seek only certification for your CME activity, our office ensures that your educational activity is fully compliant with ACCME regulations. Certification bodies for both Nurse Practitioners and Physician Assistants have reciprocity agreements with the ACCME so that they also can use CME credit directly. If you are utilizing our fully coordinated conference services our team can help coordinate continuing education credit for disciplines such as nurses, pharmacists, dieticians, and clinical social workers. Though similar, the application process for other CE credit in other disciplines often involves differing deadlines, varying criteria and associated fees.

In addition to an already hectic schedule, simultaneously dealing with multiple credit applications and event logistics can be daunting. In order to remain focused on their other important daily tasks, many departments and activity directors turn to our office to smoothly handle the logistics of CME education, activity planning, implementation, and certification.