University of Rochester Medicine is upstate New York’s largest academic health system and centerpiece of the University’s patient care, health sciences education, and patient care missions. Our new brand name encompasses the academic and clinical programs based on the University’s Health Sciences Campus, known previously as University of Rochester Medical Center (URMC), and the clinical care enterprise known previously as UR Medicine, including our affiliate hospitals, facilities, and programs.

To simplify and strengthen our identity, the names and logos for UR Medicine and URMC will be retired over time. Both will now be represented by University of Rochester Medicine, which serves as the brand name and logo for our fully integrated academic health system. This transition reflects our commitment to a unified identity that illustrates our comprehensive approach to healthcare, research, and education. Using one name will eliminate confusion and make it easier for everyone who benefits from our health system—including patients, families, learners, faculty, and employees—to underscore who we are and what we do.

A Brand Evolution

This is the next step in the University’s broader brand evolution that began last fall and reflects how our academic health system already works: as one connected enterprise across discovery, learning, and healing.

As part of a world-class research institution, we bring together passionate people who collaborate and innovate to advance human health, collectively enriching lives across the communities we serve and around the world. A unified name helps us express that more clearly and consistently regionally, nationally, and globally.

What to Expect

You will see the University of Rochester Medicine name and logo increasingly across websites, social media, and other communications over time.

Our hospitals, schools, institutes, and programs will continue to have their own distinct identities under the University of Rochester Medicine brand.

Our Mission Remains the Same

Our work continues to be shaped by a shared purpose: advancing health through exceptional care, research, and education—to enrich lives across the communities we serve and around the world.

Answers to Common Questions

What is University of Rochester Medicine?
It is the umbrella brand name for our fully integrated academic health system.

Is University of Rochester Medicine replacing URMC and UR Medicine?
Yes. The names and logos for URMC and UR Medicine are being retired gradually and will now be represented under University of Rochester Medicine.

Why use “University of Rochester Medicine”?
The name better reflects the full breadth of our fully integrated academic health system by bringing patient care, research, and education together under one identity. It is a simple change that establishes for our academic and clinical enterprise, like our parent University, a unique identity that can be recognized nationally and internationally.

What is an academic health system?

An academic health system like URochester Medicine brings patient care, research, and education together in one connected enterprise focused on making health care ever better. Our patients have access to the most advanced treatments, therapies, and preventive care available as we educate the next generation of healthcare professionals and scientists in a collaborative, team-based environment.

Does this change affect patient care?
No. This is a brand alignment that does not change our commitment to high-quality patient care, biomedical research, and health sciences education.

Will individual hospital, school, or institute names change?
Our hospitals, schools, institutes, and programs will continue to have their own distinct identities under the University of Rochester Medicine brand.