Infectious Diseases

Community Outreach and Recruitment

Our Community Education & Recruitment team is adept at developing and executing an integrated recruitment and outreach plan. Our long-standing and collaborative relationships with community-based organizations afford our team access to populations otherwise difficult to reach.

Our enrollment demographics typically average 50% male and 50% female. And we have a history of competitive enrollment, serving as the top enrolling site (nationwide) in Phase I clinical trials for the HIV Vaccine Trials Network from 2005-2012.

To discuss how we can help you with marketing and communications for your study, please contact our Clinic Coordinator:
Catherine Bunce
(585) 275-5744

Victory Alliance Community Group

Community Engagement and Street-Level Promotion

We develop a goal-oriented recruitment strategy based on your study protocol, then deliver your message, cultivate contact information, and use our outreach and recruitment skills to effectively fulfill the needs of community-based research.

A few examples of effective community engagement:
Puerto Rican Festival Outreach

Community Flyering – From production to distribution

Health and Information Fairs – Registration, setup, staffing, and follow-up

Bar and Nightclub Outreach – Targeting communities in social environments

Street-Level Promotion and Outreach – Low-cost opportunities intended to engage people on the street

Online recruitment platforms – Craigslist, Facebook, Twitter, for example

Utilizing promotional gifts – Identifying and procuring promo items most in-line with the needs of study recruitment

Engaging and enrolling a diverse population can be crucial to effective research. Populations we have experience engaging include:

  • Communities of color
  • Faith-based communities
  • Lesbian, gay, bisexual and transgender (LGBT) communities
  • College (student) audiences

Volunteer Retention

If volunteer retention is a challenge for your study, we can offer ideas – and help implement them – to ensure a higher rate of retention.

Since 2006, we have met the standard of a 90% volunteer retention rate in the studies that we have conducted. From sending birthday cards to starting a “study buddy” program with our recruitment staff, our team has devised creative ways to help retain volunteers in challenging and lengthy studies.

More Information

For more information, or to make an appointment, please contact us at
(585) 275-0526.

Make a Gift



Rochester Victory Alliance

A HIV Vaccine In Our Lifetime


HIV Vaccine Trials Network