Making Rochester's Seniors a Top Priority The Region's Most Comprehensive Care for Seniors The University of Rochester Medical Center offers the most complete and advanced care for seniors in Western New York. Our Division of Geriatrics and Aging has established the care of older adults as a top clinical priority. As a result, URMC operates a Geriatric Assessment Clinic dedicated to evaluation and the addressing of the health concerns of older adults. The Palliative Care Programs at Strong Memorial Hospital and Highland Hospital also serve as a dedicated resource in providing support, care and comfort to all older adults and their families that are dealing with a serious medical condition. We have physicians who specialize in every aspect of senior health care, to cover every need. Every service addresses seniors' unique needs and preferences. Read more about additional services from our affiliates below. Highland Hospital Highland Hospital has established the most comprehensive menu of medical services for older adults in the region. Our Geriatrics and Medical Associates practice offers attentive primary care tailored to seniors, to help them stay well and independent. The Geriatric Fracture Center offers rapid, expert hip fracture care that has been proven to help seniors recover faster. Highland's Direct Admission Process makes hospitalization easier for many seniors, because they can bypass evaluation in the Emergency Room and be admitted directly to a room. Visiting Nurse Service Visiting Nurse Service helps seniors stay in their own homes while receiving the specialized medical care they need. The Highlands at Pittsford At The Highlands at Pittsford, residents continue to function at their highest personal levels in a supportive community of friends. The Highlands at Brighton The Highlands at Brighton is a unique haven, providing more specialty-care services in one location than any other facility in the region. Patients come to The Highlands at Brighton knowing they will receive quality medical care and services.