DeBergerac Productions, Inc., a Rochester-based production company, was recently awarded with a prestigious Telly, in the Fundraising Category, for “A Lasting Impact – The Story of the Sheets Family,” a video promoting Golisano Children’s Hospital’s 2013 Stroll for Strong Kids fundraiser. The 34th annual Telly Awards honored the very best in film and video productions, groundbreaking online video content, and outstanding local, regional, and cable television commercials and programs.
“A Lasting Impact – The Story of the Sheets Family” was part of a package of seven story-telling videos DeBergerac created to help raise funds for the region’s only children’s hospital. A touching account of the Sheets’ experience, “A Lasting Impact” tells Jim and Stephanie Sheets’ story of losing their son, James, to RSV (respiratory syncytial virus) and how their positive interactions with the nursing team inspired their daughter, Laura, at age 5, to become a pediatric nurse. Made up of heartfelt interviews with Jim, Stephanie, and Laura, the video received close to 650 views on YouTube.
“The Sheets’ compelling story had a large impact on the success of this year’s Stroll,” said Michael Fahy, associate director of community affairs at Golisano Children’s Hospital. “We saw a 10 percent increase in revenue and participation from promotional efforts. We also received verbal feedback from a number of Stroll Committee members, participants, and donors, that the videos were compelling and that, after seeing them, they have a better understanding of what the children’s hospital means to the community.”
"It was a team effort," said Brian Steblen, co-owner of DeBergerac Productions. “A personal connection we had with the hospital allowed us to learn about the Sheets’ story and that introduction was instrumental to the film's success. The connection made the Sheets’ family relaxed and more open on camera, which really captured and held the viewer.”