Local Businesses Celebrate Miracle Jeans Day

Jun. 27, 2012
Proceeds from dress-down day on Sept. 12 benefit Golisano Children’s Hospital

The concept is simple -- wear jeans, help kids. Every year, local businesses in the Rochester community participate in Miracle Jeans Day, which is sponsored by Children’s Miracle Network Hospitals (CMNH). The event allows employees to trade in their usual work attire for jeans in exchange for a donation to local CMN Hospitals. Funds raised from local businesses, schools and individuals benefit Golisano Children’s Hospital at the University of Rochester Medical Center (URMC), a member of CMNH.

Tops Friendly Markets is just one of the many organizations across the Rochester area whose employees have proudly sported their blue jeans each year in support of the cause. Last year, Tops raised more than $1,000 for Golisano Children’s Hospital at URMC.

Kathleen Allen, manager of community relations for Tops Friendly Markets, is thrilled with the success of Miracle Jeans Day in the Rochester stores and is excited to begin plans for this year’s event.

“Miracle Jeans Day has allowed Tops to expand upon its already wonderful relationship with the CMNH Hospitals, and to raise the much-needed funds for local children's hospitals,” said Allen.

Miracle Jeans Day will take place Wednesday, Sept. 12, and registration for the event is now through Saturday, Sept. 1. To sign your company up for Miracle Jeans Day, or to find out more information, please visit